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Car brand owner age perception


Flatcoat888
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How do you generally perceive the age of the typical owner of a car brand? Ford, MG, Hyundai etc young/old? SWMBO thinks Ford are old people’s cars and not exactly thrilled at the idea of looking at a Kuga. This is not my perception but how do others view different marques and their typical customer age? Simply intrigued on other’s thoughts. 

Edited by Flatcoat888
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I think nowadays with styling and trim levels so similar across brands that the stereotypical owner for a particular brand has gone. Company car drivers often favour whichever brand has the lowest BIK tax band but that’s about it. Years ago Volvo’s we’re branded as an old mans car but I bought my first one (940 Turbo estate) at the age of 27!

2018 Volvo V90 and 2018 Swift Sprite Quattro EB

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We haven't got any age perception by brand. I am just plain and simply a badge snob...

Remember once being forced to test drive a Hyundai (cant remember the model) and thought it was actually a nice car, did say to the salesman if you take all the badges off I will have one. Now if he had be smart and quick thinking a) he would have had a sale and b) he could have cured me of my badge snoberry...  

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I broadly agree and those brands with a older age owner profile work hard to lower it. To me MINI, Renault, Vauxhall and SEAT drivers are younger. Whereas Honda, Skoda, Alfa Romeo, Toyota, Mercedes are older. Never considered Ford one or the other but if pushed would say young. VW is ageless (and classless). 

I was similar with Hyundai but am smitten with the new Tucson (if that had a German marque badge they could charge £5k more) and I used to be a badge snob being also a big Audi fan. 

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Think old sports cars mainly them with removable tops.

 

most owners.   are what age .

mg. spitfire and other small sports cars.

Edited by Sonar
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35 minutes ago, Flatcoat888 said:

I was similar with Hyundai but am smitten with the new Tucson (if that had a German marque badge they could charge £5k more) and I used to be a badge snob being also a big Audi fan. 


But it would be worth £15k more!

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Brand perception has changed out of all recognition over the decades. When I first started having company cars there was very much a feeling of being either a Ford or a Vauxhall man. I was Ford and that preference remains today! But in those days Skoda were a joke - look at them now. The main difference between then and now is that quality across all the high volume manufacturers is much higher with a smaller difference between them. Image, latest technology and interior quality tends to be the main differentiators today.

The only real age related perception I ever really had was the usual Volvo being an old man's car but even that has dissipated now. 

Life is not a rehearsal . . .:)

Porsche Cayenne S Diesel & Knaus StarClass 695. Previously Audi S4 Avant & Elddis Super Sirocco

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Posted (edited)

I was never a Ford man as a result of having mk2 Ford Escorts imposed upon me as company cars. In reality however there are no truly bad cars any more, It is a case of least- worst. 

Edited by Flatcoat888
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I had company cars for years and to be honest choice was based on whatever suited my caravan towing needs with financial benefits coming a close second.  Now I buy my own, it comes down to pretty much the same criteria.  From an economy perspective I prefer large estates over SUV style vehicles which limits my choices somewhat.  While I've always liked the luxury estates, if Kia/Hyundai did an estate of a similar size to the Volvo I'd probably have gone for one of those.  As it is I'm happy with my Volvo, a kerbweight of around 1850kgs and an economy of 60mpg on the motorway commute at 60mph tick all of my current boxes.

2018 Volvo V90 and 2018 Swift Sprite Quattro EB

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I too prefer large estates but the boss doesn’t so my current Volvo will be my last…. And join the fashion of SUV drivers 

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I believe the boy racer trend to be swinging towards older Audis now.

I have owned many cars of many makes over my 48 years of driving and I like to think that I have gone practicality over hype most of the time.

Of the dozens of cars I can only remember buying 3 absolute lemons and oddly enough they were all VWs.

The age related thing seems to have mostly faded away now but it is still fun to play "guess the age and gender* of the driver in front.

OH gets it right nearly every time

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We have a Mini convertible but are in our 60s! We love it. It replaced a Saab convertible which we owned for 10 years. If they hadn't  gone under we would have bought another.

May get another or a BMW soft top. I fancy a Mustang fuel bills could be high,it would have to be a V8.

I like Land Rover but Hyundai or Kia were better value for money, more reliable and have a good warranty. I do like the new Defender so may have a test drive.

 

Honda seem to be perceived as old people's cars, but make some pretty sporty versions. We always joke we wouldn't  have a Honda Jazz or a people carrier!

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I agree with Dave S -Somehow and this is press confirmed-in spite of the very racey Civics Honda still have an old  person image-Toyota perhaps though they are working hard to shed it with the Gazoo Racing Yaris and Supra etc, but definitely not Ford -they are the boy racer go to with the Fiesta St and Focus ST/and was the Rs much sought after and very quick and highly rated. The  Vauxhall range isn't very inspiring at the mo!

Edited by Jezzerb
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I am usually correct with any Honda Jazz driver, does anyone under 80 drive one? Same with the CRV and HRV (Hip Replacement Vehicle), maybe not so much with the Civic. 

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Fiat 500's (apart from ours) - usually driven by girls who watch "Love Island", live their life on Instagram and spend lots of money on having their nails done/fake eyebrows/botox etc.  However, I enjoy driving my wife's Fiat 500 convertible when the sun's out so I can destroy the image of a Fiat 500 driver instantly!

2018 Volvo V90 and 2018 Swift Sprite Quattro EB

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The main perception I have come across is that BMW's tend to be driven by speed mad bullies. There are some but it does apply to some others.

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Over the years people have said my choice in cars is more suited to a driver double my age or even triple when i was younger😂

 

I have a 2016 mondeo estate now, ive also had two rover 200's, a primera SRI, two skoda octavia, 1 a vrs, two vauxhall insignia SRI  and two mondeo's, current is a titanium, previous was ST.

 

I had children at young age so always felt like i needed a bigger car

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I've always been a bit of a brand snob but just bought a used Santa Fe to replace a well specced Tiguan.
To be hones there is very little difference in the perceived build quality. A couple of the plastics are maybe a bit cheapo but a lot of it feels very VW in feel, quality, layout, functionality etc etc.
one observation, Nissan Juke is targeted at the yoof market, but driven by 70 year old women

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When I had company cars I had various makes (from Peugeot to Mercedes) and had them for three years each, covering around 85,000 miles.  To be honest, quality wise, there wasn't much between them.  I think the worse was a 2006 VW Passat but they all had various squeaks, rattles and things falling off.

 

My wife's Fiat 500C is 3 1/2 years old and only done 4,000 miles, today I noticed the rev counter is stuck at 1500rpm.  It can stay like it for a while longer!

Edited by GaryB1969

2018 Volvo V90 and 2018 Swift Sprite Quattro EB

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Posted (edited)

Hyundai and Kia (they are the same company) employ a lot of former Audi designers and BMW engineers so that indicates their aspiration. 

Edited by Flatcoat888
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We had a Lada once, horrible thing just a rebadged Fiat but made of thicker steel!

Rover used to be thought an old person's car. Hyacinth Bucket and her husband in the TV series had one!

I had a Civic  diesel which was pretty quick and very reliable. Brother in law had a Honda S2000 which was very fast. He wrote it off. Apparantly not uncommon- they bite!

He now has a Skoda Superb which is really what the name says! I would consider one over a VW or Audi.

I agree on Vauxhall, a bit yawn inducing. Wife had a few as company cars ok but towed the caravan.

I have owned 7 Saabs, loved them all shame they went. They were a bit different and well built.

She had a Fiesta XR2 on lease before they went to Vauxhall only. That was a lot of fun and would be worth a lot now.

 

Edited by 664DaveS
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The end of Saab was a tragedy, ruined by GM. I had 2 Saab cabrios both lovely cars. Agree re the Superb, a much under rated car. 

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I actually looked at the last Saab 9-5 just before they went bust, it had all the markings of a very nice car.

2018 Volvo V90 and 2018 Swift Sprite Quattro EB

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1 hour ago, Flatcoat888 said:

Hyundai and Kia (they are the same company) employ a lot of former Audi designers and BMW engineers so that indicates their aspiration. 


https://en.wikipedia.org/wiki/Peter_Schreyer

 

4 hours ago, Flatcoat888 said:

I am usually correct with any Honda Jazz driver, does anyone under 80 drive one? Same with the CRV and HRV (Hip Replacement Vehicle), maybe not so much with the Civic. 


 

Honda have tried very hard, without success, to wean the brand away Its old people image, in the U.K.  The average age is 62, but in the US, the Jazz us seen as a young persons car.

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we used to have a Saab , but after a couple of years it developed a mysterious rattle so it had to go. We would have a smaller car  now if we never had the caravan, but the Kuga does the job.  I don't think it's so much age, I think affordability  comes into it , whether it's for private or company use.

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