Indeed, you are right.
At my previous company, we had an commerical version in the board/meeting room, where it made a lot of sense (gone are the days where there was someone to clean up coffee filters etc).
The home versions have been very cleverly marketed to create an air of exclusivity. I understand that for a good while the pods weren't available in normal supermarkets for example? For me, they taste ok (some are a bit artificial) but are too expensive and wasteful to be an alternative to real coffee. I wouldn't want to carry a surface eating appliance with me in the van either. I think if you really like the more elaborate coffee shop drinks (as opposed to just espresso or americano) they might appeal more.